Commit to a customer-centric organization
- Create rich customer profiles to enable personalized customer experiences
- Leverage customer centricity as a means to drive top-line revenue and build loyalty
- Ensure teams work across functions to support customer experience
Operationalize commerce platform
- Use insights to more accurately forecast demand
- Improve supplier, wholesaler, manufacturer and distributor management
Integrate across channels
- Determine customer journey, architecture and gaps (current/future state)
- Bridge the gap between in-store and digital experiences
Optimize sales management capabilities
- Increase productivity and collaboration among store representatives
- Enable mobile solutions
- Improve productivity and collaboration among retail associates
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